We've all been there - staring at SEO tools, feeling like we've been dropped in the middle of a techy forest, with a compass and a map that might as well be in hieroglyphics. But fear not! I'm here to be your interpreter. Today, we're about to unravel the magic of two valuable tools in your SEO arsenal: Google Search Console and Google Ads Keyword Planner.
Think of Google Search Console and Google Ads Keyword Planner as two different pairs of glasses, each allowing you to view your digital world from a different angle.
Imagine Google Search Console as your website's health guru. It gives your site a thorough check-up, monitoring how Google sees it, and the 'footprints' (or search queries) that have led folks to your virtual doorstep.
Flip the coin, and Google Ads Keyword Planner is like your business's crystal ball. It gives you a peek into the future, allowing you to explore potential keywords related to your business and get a sense of how they might perform down the line.
Putting Google Search Console to work is like eavesdropping on your visitors. This tool lays out the actual search queries bringing users to your site, offering insights that are pure gold. These are the words your customers use to find businesses like yours. Pay attention, and you'll find precious nuggets to sprinkle throughout your content to resonate more effectively with your audience.
When you're ready to venture into new keyword territories, reach for Google Ads Keyword Planner. This tool reveals fresh keyword ideas related to your business, expanding your horizons, and helping you connect with a wider audience. It also forecasts how these keywords might perform, giving your SEO strategy a much-needed crystal ball.
Like your right and left hands, these tools are different but equally crucial for your SEO journey. The Search Console helps you understand your existing audience, while the Keyword Planner enables you to connect with new ones. Much like two sides of a coin, Google Search Console and Google Ads Keyword Planner are both instrumental in steering your SEO ship. Get to know them, use them wisely, and you'll be navigating the SEO sea like an experienced captain in no time!